Real people — including employees, clients, fans, or community members — form the foundation of brand videos through authentic storytelling. This method delivers emotional resonance and authenticity that goes well beyond planned or animated advertisements, making it a natural fit for testimonial videos and employer branding.
The approach utilizes unscripted narratives gathered from field interviews, webcams, or mobile devices to create interactive experiences, often captured through a video collector. Viewers can select whose experience to explore, building a journey through real human perspectives.
How It Works
Businesses compile genuine human stories and present them in branching formats that allow viewers to choose different narrative paths, explore multiple viewpoints, and pose questions directly within the video.
Real-World Applications
- Sports fans can observe how other supporters respond to club achievements
- Customers can hear authentic testimonies about product usage
- Job candidates can watch team members describe their daily work experience
Benefits
The authenticity approach lowers barriers between stakeholders and brands by fostering immediate relatability and trust. Viewers who identify with stories demonstrate greater emotional response and likelihood to take action, a dynamic explored in our take on internal storytelling to boost engagement.
Related terms
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