A Video Collector is a simple yet robust platform that makes it easy to collect authentic video content from employees, customers, partners, or other contributors without any technical expertise. The Video Collector works by providing a simple link or landing page for contributors to easily record or upload videos from any device, from anywhere, and whenever they want. In this way, the solution standardizes video creation and keeps the real and authentic voices and stories central to your organization, maintaining efficiency in creating professional video content.
This solution is incredibly valuable for brands looking to create employee experiences through employee-generated content that feels human and authentic. It eliminates the typical barriers and slow processes of production and enables brands to create a substantial volume of video content in a short amount of time for varied video assets. Career sites, marketing campaigns, internal communications, opportunities for storytelling, and more become easy to scale, with quality assets that provide value for all parties involved.
One unique feature of a Video Collector is the automated workflow. After contributors submit their videos, the system automatically workflow and organizes their submission for analysis, editing, use, or management, significantly speeding up the campaign process and saving time. Organizations can quickly build rich libraries of stories and experiences by submitting their workforce or customer base.
Organizations that deal with regulatory frameworks such as the GDPR need to ensure security and privacy compliance. Popular Video Collectors offer complete compliance with GDPR through secure hosting, encryption of data, and explicit transparency for the collection and management of consent. Personal data is securely managed and stored within the relevant jurisdictions, giving users and organizations confidence that data is being handled appropriately.
This new technology allows brands to scale employee-generated content immediately and efficiently. For example, companies such as Advania and Columbus have leveraged employee-generated videos across their career sites and a variety of campaigns in seconds, using a fully automated Life Inside's Video Collector. This engaged job seekers and audiences with authentic video stories easily.
Contributors do not require any experience with video production or expensive specialty equipment such as cameras, they simply need a link or a QR code. This simplicity increases the number and quality of submissions for contributors and helps build social proof and credentials for the company.
A Video Collector creates an organized, centralized set of media assets from varying video collection contributions. This allows the company to tell engaging, authentic stories that match with customers, candidates and communities, all while ensuring compliance and streamlined content workflow.