The process of monitoring, gathering, and evaluating information about the performance of video content is known as video analytics. Views, average watch duration, click-through rates, interaction depths, completion rates, and conversion analytics associated with interactive aspects are all included in the video platform's comprehensive dashboards.
Marketers, salespeople, human resources professionals, and event planners may use these statistics to segment audiences, comprehend viewer behavior, and determine which video interactions and content provide the highest levels of engagement and return on investment. They may monitor, for instance, which CTAs result in leads, which video segments are seen again, or where drop-offs take place.
Teams are empowered to make data-driven optimizations thanks to the interactive video platform's real-time monitoring and historical comparison features. The detailed information facilitates the detection of content bottlenecks, A/B testing, and personalization initiatives.
Qualitative video experiences are converted into quantitative business intelligence through video analytics, which boosts communication tactics and speeds up growth.