Interactive Video Forms are forms embedded in videos which allow viewers to submit leads, provide feedback, and register for services throughout the playback experience. Unlike traditional external forms that interrupt the viewer journey, interactive forms enhance the viewer experience and integrate seamlessly with the video experience, adding to the experience rather than taking away from it.
By inserting CTAs and points of data capture inside the video, interactive forms drastically improve engagement rates and reduce friction to lead generation and audience participation. Interactive forms can be used in sales funnels to capture buyer information, in recruitment campaigns to capture candidate sign-ups, and in event marketing to capture attendee registrations.
Forms are completely customizable, which allows marketers to configure the questions and build the design to their campaign needs. Analytics are automatically recorded and integrated to track form interactions and provide real-time insights into conversion performance and what to optimize.
Interactive Video Forms convert passive viewers into active participants and enhance the actionability of video content for insight-driven outcomes associated with marketing. This technology enhances connectivity with audiences while accelerating the journey from awareness to conversion.