A Video Funnel is a strategic, intentional series of interactive videos that are planned to guide the viewer through a specific path (from the first time they learn about a brand to taking action). Rather than the traditional, linear video, a video funnel creates branching paths, embedded calls to action (CTAs) and interactive forms to create a personal viewer experience. The viewer can make decisions and interact with the content in a more active role, and a video funnel responds to behavior and interests of each viewer based on the decisions that they make keeping the experience highly relevant and engaging for the viewer.
A video funnel captures leads automatically, segments viewers by engagement, and finds the most efficient conversion path all at once. Marketers use these funnels to build hyper-personalized journeys for viewers, increasing conversions while decreasing buying cycles. For example, as a viewer is sitting in an e-commerce funnel, they may watch product demonstrations, take quizzes, and submit their contact information. This creates an individual experience for each viewer, each time they watch.
Video funnels minimize obstacles in collecting leads and data, putting the forms and CTAs directly into the video. Video funnels help brands generate high-quality leads and a better conversion rate, interrupting the viewer's journey less. Also, marketers can see real-time and with the video funnel analytics how viewers interact with the video at each stage and continuously optimize messaging and content flow. Life Inside enables brands to build interactive video funnels that automate lead capture, personalize journeys, and shorten the buyer’s cycle.
Utilizing a video funnel in various channels, from websites to email campaigns to social media channels, expands your reach and audience and is an innovative way to engage. Video funnels offer a form of interactive storytelling and personalized engagement, making it a key pillar in modern marketing.