OUR STORY

It started with a simple idea: show, don't tell.

Organizations everywhere had incredible stories to share — about their culture, their people, their purpose. But the tools available felt static and impersonal. We set out to change that.

WHERE IT BEGAN

In 2021, we started building something from a conviction: that organizations needed a way to show what life was really like on the inside. Not through polished corporate films, but through real people sharing genuine stories — in their own words, on their own terms. That idea became our name: Life Inside.

Interactive video became our first answer. Clickable, explorable, personal — a format where the audience could choose their own path. Early adopters saw immediate results: more time on site, deeper engagement, and authentic connections at scale. But the more conversations we enabled, the more we realized we were sitting on something bigger.

“We kept hearing the same thing from customers: for the first time, they could actually see what their audience cared about. That insight was more valuable than the video itself.”
Poyan Karimi
Co-founder & CEO

WHAT WE DISCOVERED

Every conversation holds a signal.

Through thousands of video interactions, we began to see patterns. The questions people asked revealed what they didn't understand. The paths they chose showed what mattered most. Drop-off points exposed where organizations were failing to communicate. Every conversation was full of intelligence — it just wasn't being captured.

That realization reshaped everything. We combined authentic human video with conversational AI to build something new: AI Video Agents — a digital colleague that speaks 60+ languages, is available 24/7, and can guide anyone to the right information through natural conversation. Not a chatbot with scripted replies, but an intelligent agent powered by real people and real knowledge.

And behind every agent, we built AgentLoop™ — our conversation intelligence engine. It transforms every interaction into structured business intelligence: what people ask, what they struggle with, what they need. For the first time, organizations don't just broadcast — they listen and learn at scale.

“The challenge was never just building a chatbot. It was building something that feels genuinely human while being intelligent enough to learn from every single conversation.”
Emil Rinaldo
CTO

WHAT WE BELIEVE

Everyone deserves access to the right information.

Our ambition is to use technology and human interaction together to create a better, more informed experience for everyone. When people get the answers they need — and organizations understand what their audiences truly care about — everyone wins.

For people

A guide who speaks your language, understands your question, and is always available. No hold music, no search fatigue — just a real conversation that gets you to the right answer.

For organizations

Finally understand what your audiences wonder about, don't understand, and need help with — in real time, at scale. Every conversation becomes a signal that makes you smarter.

“What excites me most is seeing how a single conversation can change someone's experience completely — whether it's a job seeker finding the right role or a customer getting help in their own language.”
Emma Hjalmarsson
Head of Operations