A hotspot is a carefully positioned clickable section in video content that encourages deeper research and motivates viewers to do activities outside of the plot. With a single click, hotspots, invisible or clearly highlighted overlays, can appear at any time and drive viewers to more details, resources, or specific actions.
Hotspots are used by brands to enhance virtual tours, employee stories, product presentations, and explainer videos by turning any frame into a possible jumping-off point. For example, a car manufacturer might set hotspots over key vehicle characteristics, enabling visitors to see mini-videos, review technical specs, or book a test drive instantly. Hotspots over employee faces in employer branding could open up personal testimonies or inspire viewers to learn about their adventures.
The ability to give viewers control is what gives hotspots their power. Audiences actively create their journey, uncovering new levels of content according to their needs or interests rather than passively following a linear storyline. In gamified campaigns, hotspots can even expose hidden easter eggs and encourage purchases, sign-ups, and application submissions.
With comprehensive statistics, the interactive video platform records each hotspot click, revealing the points at which viewers' interest is piqued and the behaviors that encourage additional interaction. This information is crucial for video design optimization, assisting brands in expanding content layers, rebranding, or repositioning for optimal impact.
The secret to deeper audience involvement is hotspots, which transform regular movies into interactive experiences that not only educate but also convert with accuracy and speed.