A hotspot is a carefully positioned clickable section in video content that encourages deeper research and motivates viewers to take action. Hotspots can appear at any time and drive viewers to more details, resources, or specific actions — a defining feature of clickable video.
Applications
Brands use hotspots to enhance virtual tours, employee stories, product presentations, and explainer videos. A car manufacturer might set hotspots over vehicle features, enabling visitors to see mini-videos, review specs, or book a test drive. In employer branding, hotspots over employee faces open personal testimonies — a pattern covered in our guide to interactive video hotspots.
Viewer Control
The ability to give viewers control is what gives hotspots their power. Audiences actively create their journey, uncovering content according to their needs rather than following a linear storyline.
Analytics
The platform records each hotspot click, revealing where viewers' interest is piqued and what behaviors encourage interaction. This information is crucial for video design optimization and integrates directly with the broader analytics dashboard.
Related terms
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