ABOUT THE INITIATIVE
The Joy of Giving campaign
LetsLocalise focuses on connecting communities and championing local generosity. For their holiday campaign, they partnered with Sneinton St Stephen’s CofE Primary School on the Joy of Giving initiative — a campaign dedicated to ensuring every child receives a meaningful gift during the holiday season.
With Lady Kendal advocating for the cause, LetsLocalise needed a way to share the real stories behind the campaign — not just describe what they do, but invite donors and supporters to experience the impact firsthand.
THE SOLUTION
Interactive video: breathing life into giving
Life Inside helped LetsLocalise create interactive videos that showcase real moments from the Joy of Giving campaign — from children unwrapping gifts to students sharing what the experience meant to them. The videos capture genuine emotion and let viewers navigate through different stories at their own pace.
Rather than a passive viewing experience, donors could explore the impact of their contributions through branching video paths — hearing directly from students, teachers and organisers. The interactive format transformed storytelling from a one-way broadcast into an immersive, personal experience.
THE IMPACT
Why interactive video matters
Emotionally engaging
Interactive video captures the genuine joy and emotion of giving — letting donors see the real impact of their contributions in a way that text and photos cannot.
Inspiring action
By inviting viewers into the story rather than just telling them about it, interactive video motivates people to participate and contribute to the cause.
Building trust
Real footage of real moments — children receiving gifts, teachers sharing their perspectives — demonstrates tangible impact and builds donor confidence.
Amplifying voices
Interactive video gives a platform to the students, teachers and community members at the heart of the initiative, letting their voices be heard directly.
STORIES THAT STAY WITH US
Real moments, real impact
The interactive videos captured moments that resonate long after viewing — children experiencing the joy of receiving a gift they truly wanted, students sharing what generosity means to them, and teachers reflecting on the difference the campaign made in their school community.
By making these stories interactive, LetsLocalise gave donors a direct window into the impact of their generosity — building emotional connections that inspire continued support and community participation.
With interactive video, we’re not just sharing what we do — we’re inviting people to experience it. Life Inside has given us the ability to truly bring these stories to life.