ABOUT LYKO
A leading beauty retailer
Lyko is one of the largest beauty retailers in the Nordics, offering thousands of products across skincare, haircare, makeup and fragrance. With a strong physical store presence and a rapidly growing e-commerce platform, Lyko is known for its knowledgeable beauty advisors and personalised in-store experience.
As online shopping grew, Lyko wanted to find a way to bring the same warmth and expertise of their in-store advisors to their digital channels — without requiring live staffing or complex scheduling.
THE CHALLENGE
Embracing innovation in customer support
Walk into any Lyko store and you will find knowledgeable beauty advisors ready to help — asking about your skin type, recommending the right serum, steering you away from products that would not suit you. That guidance drives confidence and bigger baskets.
Online, that personal advisory experience was missing. Lyko needed a solution that could recreate the in-store expert interaction on their website — at scale, without the need for live support agents to be available around the clock.
THE SOLUTION
Interactive video with real beauty experts
Lyko partnered with Life Inside to deploy interactive video widgets directly on their product and category pages. Real Lyko beauty experts were recorded in short video segments, creating a personalised experience where shoppers could interact through clickable choices and forms embedded within the video itself.
Instead of reading static product descriptions, visitors could engage in a guided video conversation — selecting their skin type, hair concerns or product preferences — and receive tailored recommendations from a real expert. The solution required no live staffing and runs 24/7 across all digital channels.
Clickable video choices
Shoppers interact directly within the video, selecting their concerns and preferences through intuitive clickable options — no typing required.
Embedded forms
Lead capture and preference forms are built into the video experience, making it easy for customers to share their needs while staying engaged.
Real expert guidance
Lyko’s own beauty advisors star in the videos, ensuring the same warmth and credibility customers already trust from in-store visits.
THE IMPACT
Results that speak for themselves
By bringing real beauty experts into the digital experience, Lyko saw an immediate lift in how customers engaged with their product pages. Shoppers spent more time exploring product recommendations, interacted with branching video paths, and left overwhelmingly positive feedback about the experience.
The interactive video solution also dramatically improved support efficiency. A single recorded expert session could serve thousands of customers simultaneously, reducing the pressure on live support teams while expanding Lyko’s customer reach beyond what was previously possible with traditional support channels.
With Life Inside, we’ve found a fun and innovative way to be available for our customers. The interactive video experience lets our beauty experts reach thousands of shoppers simultaneously.
Want to do it like Lyko?
See how Life Inside interactive video can bring your experts online and transform customer engagement — just like it did for Lyko.
Book a demo →