THE CHALLENGE
Increase engagement and attract new talent
In a competitive Nordic IT talent market, Advania needed to make their employer value proposition feel authentic and relatable. Standard job descriptions and stock imagery failed to communicate what actually makes Advania different.
They needed a way to showcase their culture authentically — letting candidates experience it for themselves through the voices of real employees. At the same time, they wanted a scalable solution for creating employee-generated video content without complex production workflows.
THE SOLUTION
Video testimonials and interactive experiences
Advania partnered with Life Inside and implemented the Video Collector feature, enabling employees across all offices to easily record and submit authentic video testimonials. This employee-generated content was then deployed across multiple channels and use cases.
Employer branding videos
Advania used Life Inside to create authentic employer branding content for social media campaigns, letting real employees share their stories in their own words.
Trainee recruitment
Video testimonials from current trainees gave prospective candidates an authentic look at the trainee programme — building trust and driving applications.
Internal communication and onboarding
Welcome messages and team introductions through interactive video transformed the onboarding experience for new hires across all Nordic offices.
Customer cases and intranet communication
Advania used the platform internally to showcase customer success stories and improve intranet engagement through video content.
THE RESULTS
Increased engagement and streamlined processes
More visitors to the careers page
Increased traffic to careers pages through authentic video content that attracts and retains candidate attention.
Greater use of video in employer branding
Video became a core part of Advania’s employer branding strategy across the Nordics and UK.
More efficient workflows
The Video Collector streamlined content creation, eliminating the need for production crews and complex scheduling.
Improved onboarding and internal communication
New hires get a warmer, more personal welcome through interactive video introductions from their future colleagues.
WHAT ADVANIA SAYS
We are very happy with our collaboration with Life Inside. We feel heard, supported and guided in all aspects of using the platform. Life Inside has truly helped us strengthen our employer brand and improve our external communication.