THE CHALLENGE
Data-driven proof, not assumptions
Stena Recycling is part of the Stena group and operates across multiple European markets, helping businesses and communities manage waste and reclaim valuable resources. As a leader in their industry, every digital investment needs to be backed by solid evidence.
The team wanted to go beyond gut feeling. They needed hard, behavioural data proving that interactive video actually drives more engagement than traditional page elements. The question was clear: does interactive video genuinely change how visitors navigate a page, and can we measure it objectively?
THE SOLUTION
A/B testing with heat maps at scale
Stena Recycling partnered with Life Inside to design a rigorous experiment. They ran A/B tests comparing pages with Life Inside interactive video against identical pages without it. Heat mapping technology tracked exactly where visitors clicked, how far they scrolled, and which elements captured their attention first.
The test was designed to eliminate guesswork entirely. By measuring real behavioural differences at scale across thousands of sessions, the team could see precisely how interactive video reshapes the visitor journey from the very first second on the page.
Controlled A/B test
Identical pages compared side by side — one with Life Inside interactive video, one without — ensuring clean, reliable data.
Full heat map tracking
Click maps, scroll maps and attention overlays captured every visitor interaction, revealing exactly where engagement concentrated.
Behavioural analysis at scale
Thousands of real visitor sessions analysed, providing statistically significant proof rather than anecdotal evidence.
THE RESULTS
The heat maps told a clear story: visitors are drawn to interactive video first. It's not just more engaging — it fundamentally changes how people navigate our site.
Ready to see the proof?
Book a demo and discover how Life Inside interactive video can transform engagement on your website — backed by data, not guesswork.
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