ABOUT AVARN SECURITY
One of the Nordics' leading security companies
Avarn Security is one of the largest security providers in the Nordics, delivering guarding, surveillance, and safety services across a wide range of industries. It's a people-driven business that recruits continuously and at scale — across many different roles, from guards and supervisors to alarm operators and specialist functions, all over the country.
In a competitive labour market, how a candidate experiences an employer long before applying has become a deciding factor. Avarn Security set out to make that first impression modern, personal, and genuinely helpful.
THE CHALLENGE
Candidates with questions, but no easy way to ask
The candidate journey was relatively traditional — ads, a career site, and contact details. Candidates frequently had questions about roles, requirements, locations, schedules, and pay, but no simple way to get answers in the moment.
Many never took the step to reach out at all. That hesitation is a silent drop-off: strong candidates leaving with unanswered questions, simply because the threshold to ask was too high. A traditional FAQ could list information, but it still forces the candidate to hunt for the right answer — and it does nothing outside office hours, exactly when many people research their next job.
THE SOLUTION
An AI Video Agent that guides candidates, in their own words
Avarn Security partnered with Life Inside to build Aivarna — a lifelike AI Video Agent live on the career pages that candidates can simply talk to, through real-time video and chat. Instead of searching a FAQ, candidates ask whatever they want, and Aivarna guides them to the right answer — and the right open role.
“It felt unexpected at first, but really fun to represent Avarn this way. The technology made it possible to create an experience that feels both personal and professional.”
A real employee behind the avatar
Aivarna is built around Emelie Lukic, a colleague chosen as a clear ambassador for how an Avarn employee shows up. With a background as a guard, supervisor, and operations manager, she gives the agent a tone that is warm, clear, and professional — personal rather than robotic.
Trained on real candidate questions
The agent was built on existing career-page content and enriched with insights from internal questions, recruitment interviews, and the comment sections on Avarn's social media — so Aivarna speaks to what candidates actually wonder about.
Tested before going live
Avarn put Aivarna through a group of internal testers before go-live, building confidence across the business and making the launch a shared milestone. Even the name — combining AI with Avarn — was chosen through an open employee vote, one of the closest in the company's history.
THE IMPACT
The results
In the first 24 days live, 1,895 visitors opened Aivarna and 199 started a real conversation — and the data showed exactly what Avarn hoped for: candidates getting answered, and guided forward, at any hour.
It's a simple way to create a more accessible and personal candidate experience — without adding to the team's workload.
WHY IT WORKS
Every conversation makes the next one better
The value isn't only in the volume — it's in what each conversation is. Aivarna doesn't just answer; she qualifies. She asks which role and which location before pointing a candidate to the right vacancy, so every referral is a genuinely interested applicant rather than a click. Candidates leave in their own words — one, after being guided to a supervisor role, simply replied: "Thanks — I'll do it!"
Because every conversation is analysed through AgentLoop, Avarn sees precisely what candidates ask about — roles and culture first, then the practical questions around requirements, locations, schedules, and pay. When a recurring question reveals a gap, the experience is refined within hours, not quarters. That compounding effect is visible in the data: engagement roughly tripled over the first three weeks as the agent got sharper.
It also holds up under pressure. Aivarna handles off-topic provocations and even prompt-injection attempts professionally and factually — protecting the employer brand in exactly the moments a careers page is most exposed. And critically, more than half of all this happens when HR is offline: real candidate conversations at 2am, 5am, late evening — availability Avarn simply couldn't offer before.
THE PARTNERSHIP
A solution that runs itself — backed by a proactive partner
For Avarn Security, a decisive factor was that Life Inside owns the whole — proactively and end to end. Getting started was simple: Avarn made a few practical decisions, and Life Inside did the work. Since launch, insights have been gathered and adjustments made without Avarn having to spend time on it.
Their advice to others considering it is clear-eyed: have a strategy and a plan to maintain it. Without that, an agent like this risks becoming a desk product with no real value — with it, it becomes a living part of how you recruit. Avarn is already exploring further use cases beyond recruitment.
For organisations with large recruitment volumes — or any employer that gets a lot of questions about what it's like to work there — Aivarna shows what a modern candidate experience can look like: available around the clock, genuinely personal, and generating insight and applications with almost no manual effort.
Ready to guide every candidate to the right role?
See how a Life Inside AI Video Agent can make your employer brand accessible 24/7 — and turn candidate questions into applications — just like Avarn Security.