Employer branding

Advania strengthens employer branding and candidate engagement

Increase engagement and attract new talent

As a leading IT provider in the Nordics and UK, Advania has a strong focus on attracting and retaining top talent. After successfully launching their Employer Value Proposition (EVP), they wanted to take the next step - making their careers page more engaging and dynamic. Their goal was to enhance the candidate experience, strengthen relationships with potential employees, and increase engagement among their existing workforce.

One of the biggest challenges was to showcase the true essence of working at Advania in an authentic and engaging way. They also wanted to make it easier for employees to contribute content, creating a more transparent and relatable employer brand.

Video testimonials and interactive experiences

To achieve these goals, Advania partnered with Life Inside and leveraged the Video Collector feature, allowing them to easily gather and publish employee testimonials on their careers page. This helped them create a more engaging and realistic representation of life at Advania. Beyond the careers page, Advania integrated Life Inside into several key initiatives:

Employer branding videos

Video collector content is used in social media campaigns to strengthen Advania's employer brand.

Trainee recruitment

Current trainees share their experiences through video testimonials, giving potential candidates a unique and valuable insight into the program.

Internal communication and onboarding

Video messages are used to welcome new employees, guide them to key resources and enhance the overall onboarding experience.

Customer cases and intranet communication

Advania is exploring how Life Inside can help showcase customer stories and improve internal communication.

Increased engagement and streamlined processes

Since implementing Life Inside, Advania has seen clear improvements:

More visitors to the careers page

Engaging video content has attracted more candidates and increased traffic.

Greater use of video in employer branding

Video content is now a core part of Advania's digital presence, strengthening their employer brand across multiple channels.

More efficient workflows

Videos are uploaded and shared directly within the platform, saving time and resources for both the talent and marketing team.

Improved onboarding and internal communication

Personalized video messages help new employees navigate their first weeks more smoothly.

What Advania says

"We are very happy with our collaboration with Life Inside. We feel heard, supported and guided in all aspects of using the platform - from brainstorming new use cases to increase employee engagement. Life Inside has truly helped us strengthen our employer brand and improve our external communication."

Join the story

Advania's journey with Life Inside demonstrates the power of authentic, interactive content in creating lasting relationships. By embracing a human-centric approach, they have not only achieved their immediate goals but also set the stage for continued growth and transformation of employer branding.

If you're ready to elevate your brand's connection with employees and unlock new growth opportunities, discover how interactive videos can transform your strategy.

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