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SUCCESS STORY

Columbus hit it out of the park with interactive video testimonials

Columbus, a leading global IT consultancy with over 1,600 professionals, partnered with Life Inside to transform their employer branding and recruitment through interactive video testimonials on career sites and job postings.

IT Consultancy · Employer Branding · Recruitment · Global

ABOUT COLUMBUS

A global IT consultancy

Columbus is a leading IT consultancy with over 1,600 global professionals specialising in digital business solutions and enterprise transformation.

THE SOLUTION

Harnessing the power of video storytelling

Columbus partnered with Life Inside to deploy interactive video testimonials across their career site and job postings.

The interactive format created scalable, automated personalised welcome experiences for candidates.

Authentic employee stories

Real team members share their experience working at Columbus.

Scalable personalised welcome

Automated interactive video experiences greet every candidate personally.

Career site & job postings

Video testimonials are deployed directly on career pages and individual job listings.

THE IMPACT

The results

+38%Increased click-through-rate
-67%Reduced cost for video content creation
+300%More positive brand experience
+52%Increased time on site

You know those moments when you stumble upon something so good, you just want to keep it to yourself? Well, that’s how we felt when we discovered Life Inside.

Alexander Tonelli
Global Head of Talent Acquisition & Employer Branding — Columbus

Want to do it like Columbus?

See how Life Inside can transform your employer brand with interactive video testimonials — just like Columbus.

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