Sales & marketing

LetsLocalise: Harnessing the power of video to share stories of generosity

About the initiative

This holiday season, Life Inside and LetsLocalise are redefining how stories of community kindness are told by leveraging the transformative power of interactive video. Their collaboration empowers schools, students, teachers, and donors to bring heartfelt moments to life, making generosity more tangible and impactful than ever before.

One of the most touching examples is the Joy of Giving campaign at Sneinton St Stephen’s CofE Primary School, where this innovative storytelling approach is taking center stage. In partnership with Lady Kendal and LetsLocalise, the school’s festive initiative aims to ensure every child experiences the joy of receiving a meaningful gift.

Interactive video: Breathing life into giving

Videos aren’t just tools for documentation—they’re windows into the moments that matter most. With Life Inside providing a seamless platform, LetsLocalise can now collect, curate, and share video stories straight from the heart of the action. From the unwrapping of gifts to candid interviews with teachers and students, these videos showcase the real, emotional impact of community generosity.

This approach goes beyond words on a page or photos in a gallery. It allows donors to see firsthand how their contributions make a difference. Imagine watching Henry beam with pride as he builds his new Lego set or seeing Florence snug in her warm hat and gloves, thanks to someone’s thoughtful gift. These aren’t just scenes—they’re connections.

Why interactive video matters

Emotionally engaging

Videos uniquely capture the joy of children and teachers, letting donors feel the impact of their generosity.

Inspiring action

Interactive videos inspire action, encouraging others to join and amplify giving.

Building trust

Video storytelling builds trust by showing donors the real impact of their contributions.

Amplifying voices

Students, teachers, and even donating corporations can share their perspectives, turning the spotlight on community collaboration and the difference it makes.

Stories that stay with us

"With interactive video, we’re not just sharing what we do—we’re inviting people to experience it. It’s a way to connect hearts, to show the joy and gratitude that ripple through these acts of kindness. LifeInside.io has given us the ability to truly bring these stories to life."

- Lady Kendal, a passionate advocate for the campaign.

Through this partnership, LetsLocalise and Life Inside are transforming the Joy of Giving campaign into a multimedia tapestry of love and kindness. By January 8, 2025, a library of videos will showcase the journey of these gifts—from donors pledging items to students unwrapping their dreams.

Join the story

It’s not too late to become part of this incredible movement. Whether you’re pledging a gift, sharing your own video, or simply spreading the word, you can help make this Christmas magical for the students at Sneinton St Stephen’s CofE Primary School.

Through the power of video storytelling, Life Inside and LetsLocalise are ensuring that every act of kindness is seen, celebrated, and remembered. Together, they’re not just delivering gifts—they’re building a legacy of love, community, and hope.

Visit LetsLocalise today to see the stories unfold and become a part of this transformative initiative.

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