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E-commerce

How Terräng built stronger customer relationships and boosted sales 

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Empowering authentic connections

Terräng, a retailer specializing in high-quality gear for outdoor enthusiasts, faced a challenge shared by many in e-commerce: creating meaningful, personal connections with their customers while showcasing the value of their product. Static imagery limited their ability to fully communicate the stories behind their gear, and they sought a solution to bring their brand to life. 

With clear goals of increasing customer engagement, improving marketing efficiency, and growing sales, Terräng turned to interactive video solutions to transform their strategy.

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Connecting beyond the screen

Before adopting Life Insides interactive video platform, Terräng experienced challenges like:
 
 Create personal connections with customers.
 
 Effectively communicate the unique benefits of their products.
 
 Adapt marketing content for different platforms and audiences without loosing consistency. 
 
 
Their previous reliance on static visuals hindered their ability to highlight the real-world applications of their gear, a key factor in their customer base's purchasing decisions.  

How Terräng use interactive video

Expert-guided videos for product demonstration

Terräng enriched their marketing content with personalized videos featuring brand founders and ambassadors. These stories resonated deeply with their audience, providing insight into the passion and craftsmanship behind the products.

Terräng expert guided videos
Terräng Q&A session

Q&A session

A standout initiative was a live Q&A session with the founder of one of their partner brands. This session drove record-breaking customer engagement, proving the power of interactive, real-time communication.

Gathering authentic customer feedback

Terräng used Life Inside’s automated video collector to gather authentic video testimonials from their customers. To encourage participation, they offered unique discount codes, creating a win-win scenario where customers felt valued while Terräng gained authentic feedback content.

Terräng Customer feedback

A measurable transformation

74%
Increased customer engagement
Videos and interactive content extended the time customers spent on their website, creating deeper connections.
24%
Boosted sales
Authentic testimonials and expert-driven stories inspired trust, leading to higher conversion rates.
70%
Improved efficiency
The ability to easily collect and distribute video content saved Terräng significant time and resources.
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What the client says

"Life Inside has been a game-changer for our customer engagement. The personal connection enabled by video messages has not only increased sales but also strengthened customer loyalty, which we value immensely. It's an investment that has paid off significantly and will continue to deliver returns for years to come. Seeing our customers feel recognized and appreciated is a reward in itself. We are confident that Life Inside is a key part of our future success. 

- The Terräng team 

A partnership built for growth 

Terräng's journey with Life Inside demonstrates the power of authentic, interactive content in creating lasting customer relationships. By embracing a human-centric approach, they have not only achieved their immediate goals but also set the stage for continued growth and innovation in e-commerce. 

 

If you're ready to elevate your brand's connection with customers and unlock new growth opportunities, discover how interactive videos can transform your strategy. 

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Or contact us for more information.