A tracking pixel is a little bit of code that is incorporated into landing pages or interactive videos to let marketers track video interactions, keep an eye on user activity, and efficiently measure conversions. Pixels that record information like video plays, clicks on interactive features, form completions, and purchase behaviors are activated when a viewer views a video or completes an action.
Life Inside performs viewer analysis within videos by tracking actions such as clicks on calls to action (CTAs) and form submissions, without using cookies or third-party tracking pixels. It uses session IDs and local storage to collect non-personally identifiable data related to viewer activity during each interactive video session. This effort requires accumulating no personally identifiable information (PII) for compliance and user privacy.
All data collected in this way is securely maintained in the European Union (EU), ensuring compliance with the most stringent GDPR requirements and preserving data sovereignty. Life Inside operates without cookies or external tracking, enabling a transparent and privacy-first user analytics solution while respecting the viewer experience and security.
Marketers and content teams have access to detailed viewer analytics, offering insights into how viewers engage with interactive video and make adjustments to the content, including video placement, enhancing the interactive call to action, and ultimately increasing conversion rates, while ensuring user privacy and data protection.
The platform's backend analytics dashboard compiles this interaction data, enabling teams to identify meaningful patterns in behavior without accessing any personally identifiable information. This foundational technology connects interactive videos with market measurements and automation solutions, all grounded in respectful data practices and compliant with regulations.
This strategy provides brands with the best of both worlds: rich insights into viewer behavior and strong privacy protections, making it an appealing choice for organizations that want an effective, transparent, and privacy, respecting way to engage digitally.