Gamified video improves brand engagement by blending light gamification elements with interactive video to keep the audience engaged. Instead of simply passively watching, viewers can click, explore, and respond within the video. This gives each click a greater sense of importance and relevance.
Adding interactivity options like polls, quizzes, basic points of decision making, and clickable calls-to-action (CTAs) allows for viewers to participate. They can choose to see more about the product, book a meeting, subscribe to a newsletter, or fill out a survey in the video flow. This makes the traditional explainer or demo video into an exciting journey where viewers can dive deeper into content that speaks to their interests.
Brands are leveraging interactive video platforms to build complex, branching narratives that incorporate game-like attributes. For example, a sales campaign might incorporate a quiz on the attributes of the product in its launch video. Knowledge from the quiz can lead to prizes like vouchers or entries in contests, etc. Recruitment teams can use video quizzes early in the campaign funnel to verify leads who might mimic a realistic work environment and demonstrate their abilities and problem-solving.
The analytics from gamified videos show which interactive elements drive the most engagement, retention or conversion. Having a better understanding of how viewers engage with the content,if they clicked through to read more or clicked on a poll for example, recommendations can be made to improve their interactive mechanics.
By mixing a little gamification and an interactive pathway into the video, gamified video meets modern audience needs for engagement, choice, and relevance. By making sure viewers feel engaged and informed, the campaigns become memorable and more effective and still achieve practical business objectives.