In order to enhance brand storytelling and authenticity, interactive campaigns incorporate user-generated content (UGC), which is video content produced and uploaded by consumers, staff members, fans, or community members. UGC is essential for creating relatable and reliable marketing and recruitment content.
The video platform makes it easier to gather user-generated content (UGC) from a variety of sources, such as social media and mobile uploads, whether it be product reviews, video testimonials, or event highlights. Engagement can be raised by curating, editing, and organizing this content into interactive video journeys that applicants or future consumers can identify with.
Including user-generated content (UGC) enhances legitimacy and influences hiring or purchase decisions by showcasing real-world experiences and voices that act as social proof. CTAs and polls are examples of interactive elements that are incorporated into UGC videos to increase engagement and conversions.
Brands may improve their advertising strategy by using analytics to monitor how viewers react to user-generated content. UGC is a vital component of the ecosystem of interactive video marketing since it democratizes content creation, creates communities, and increases organic reach.