Agentic AI is on the verge of changing the entire experience of eCommerce. With the advancements in the field of machine learning, these AI agents can now work as your virtual shopping assistants, thus making the entire experience more convenient and enjoyable for you.
Using AI virtual shopping agent companies and brands can build a long-term relation with their customers, which also helps them in making a stronger bond of loyalty over time.
An agentic AI can act on your behalf and select items from a specific e-commerce website for you to check out later when you have the time. But that’s just one of the use cases of agentic AI.
The next frontier waiting to be explored is AI-based video automation for eCommerce. Here, the AI video will be anticipating consumer needs, negotiating deals with customers, and even executing transactions on its own while presenting a cohesive visualisation via video format.
Today, with this blog, we will be diving deep into the world of eCommerce and how it can benefit from AI video shopping assistants. In addition to this, we are also going to reveal a step-by-step guide on how you can also implement an eCommerce AI video agent on your eCommerce platform. So let’s begin!
How AI Video Agents Work in eCommerce
Think of AI video agents as friendly humans waiting to assist you as you come to the website. This virtual sales assistant for online stores will be at your service from start to end. It will show you demos of the various products, help you see how a product might look in different surroundings, and also, you get to see how the specific product will be used in certain conditions and its benefits.
These digital presenters are built by combining the power of Machine Learning (ML), Natural Language Processing (NLP), and personalisation of algorithms to provide an interactive video experience without requiring you to hire a real person for the same task.
Benefits of Using AI Video Agents
Thinking about AI video agents on a conceptual level can only take your imagination up to a certain point. To find their real value and to know the reason why your eCommerce brand should adopt them, you must know about the ways in which they improve your operations and make it easier for you to push higher sales numbers:
Taking over repetitive tasks
Instead of having a text-based chatbot, AI-based video agents can visually guide customers to solve their problems or answer their questions. For example, if a customer asks about the return policy, the AI video agent will open up the “return policy” section of the website and dictate the policy to the user using a friendlier tone. While the dictation is going on, the AI video agent will also show visuals that relate to different steps of “returning a product.”
Product recommendations and upselling
AI video agents are designed from the ground up to be virtual shopping assistants. It does so by analysing browsing behaviour or even past purchases of a user. Once the analysis is complete, the AI agent will cleverly slip into the sales funnel to start recommending various items that the user might find interesting.
The AI video agent will not only recommend a product, but it can also show how the product looks, and compare its material with that of other products. Using a video AI agent, brands can boost their average order value via improved personalisation without using human intervention.
Product demos and how-to guide
AI video agents can provide a walk-through of a product to customers even when they are arriving at the product page at odd hours. It will perform the walk-through without requiring any human assistance or support rep. All the answers that a user might have in their mind can be answered by the AI video agent with a smiling human face that helps in building a true connection between a brand and the user.
In addition to this, you don’t have to shoot videos for each product offering; AI video agent platforms like Lifeinside.io will do it for you at a fraction of the cost. Furthermore, your customers can get instant personalised AI-generated demos in video format that will show how to use specific features, install the given product and even fix little issues that they might come across with the product's usage.
A customer might ask how to restart a device; in that case, an AI video agent will generate a quick demo video of how to restart a device, which the customer is currently using, showing them the exact steps they need to follow.
Top Use Cases in eCommerce
Here’s a list of the top use cases of AI video agents in eCommerce websites. You will get to know how these AI agents will be turning static web pages into dynamic, human-like experiences, which makes it easier for customers to build a connection and loyalty with the brand in the long run:
Virtual product demonstrations
Unlike using pre-recorded demo videos of a product, which will showcase the same demo content to every user, no matter what their question is, an AI video agent will curate a demo video based on the preferences of the customer, their purchase history, or even their browsing behaviour. As a result, no two product demos will be similar, making each demo feel like it is made specifically for them.
Personalised product recommendations via video
An AI-driven customer engagement protocol can be applied to video agents, which makes them generate personalised product recommendations for each customer who comes to the eCommerce website. This form of personalisation takes place with the help of accessing customer behaviour, their purchase history, wishlists and personal preferences which they have shared over time.
Using an AI video agent, your customers will be greeted by a personalised video in which their name will be mentioned, and the video agent will showcase products that are similar to their taste. All of this will result in better engagement numbers, and conversion rates will be at an all-time high because the customer feels like their likes have been addressed properly.
AI-assisted video FAQs and support
AI video agents can be your virtual brand representatives, meaning they have the ability to respond to customers’ frequently asked questions in real-time via video. As a result, you will be providing customers with an interactive way of getting answers to their questions instead of.
Interactive video ads for higher engagement
Video commerce solutions like AI video agents in eCommerce ads can significantly increase customer engagement by creating a more personalised, dynamic, and clickable experience for the users who are seeing the ad. In addition to this, using an AI video agent, it becomes easier for you to curate ad content for customers based on audience segment, or you can even double down the customisation and create video ad content specifically for certain individuals based on their location, age, browsing and purchase history, type of device they are using, along with the time of the day.
Best AI Video Agent Tools for eCommerce
Here is the list of the best AI video agent tools that every eCommerce platform must try at least once to see how they can help them in increasing engagement.
1. Lifeinside AI Video Agent
This AI video agent tool brings up the power of conversational AI and human-like video avatars for your eCommerce business that will always be ready to serve your customers, no matter if they are browsing your products in the middle of the night or early in the morning.
You can train the AI avatar on the brand’s unique database, which includes knowledge about all the products that are part of your lineup. Along with it, it can also be trained to give answers to FAQs and guides while making sure that the avatar speaks in the right voice and maintains the tonality which makes the customer warm and welcomed.
The conversational video agent comes with support for 60+ languages. You can leverage it to attain higher engagement numbers in regionally diverse customer bases, as your brand representative will be conversing with them in their native language. Lastly, you can embed the AI agent across all digital touchpoints, including landing pages, and even help centres which you have created specifically to resolve customer issues.
2. HeyGen
HeyGen is one of the leading AI video generation platforms, which allows you to create realistic avatar-led videos using your simple written scripts. It has a special feature where eCommerce brands can create “shoppable videos” that turn simple product descriptions into engaging, shoppable video content, which results in an AI avatar explaining customers unique features of the product they are browsing at the moment.
Likewise, it has “Customer Care Video Maker,” using it, you can curate short tutorials or explainer videos that show how one needs to use the specific product, thus reducing support tickets and improving self-service.
3. Miraflow
Miraflow provides ultra-realistic digital humans that also come with localised video content generation. Brands like ChipBot have used Miraflow AI video agent to adapt to visitors’ context for increasing engagement. The customization of the AI avatar is far the best one; you can make the avatar wear clothes with your logo in addition to the language to match your brand’s identity and customer demographics.
You can create bulk video generation for large product catalogues to make it easier for eCommerce brands to stay consistent with their video content at a fraction of traditional production costs.
Implementing AI Video Agents: Step-by-Step Guide
Here is a step-by-step guide which you can follow if you need to deploy an AI video agent for an eCommerce brand. The approach we are following is hands-on, so you can easily get it going in your upcoming project plan:
Phase 0 - the prep
First, you have to define 2 - 3 KPIs, for example, setting up the CTR on product videos, add-to-cart rate from video, and video support deflection percentage. In addition to this, you have to catalogue the data, which can then further be used for personalisation. After that, select an AI video agent provider like Lifeinside.io, HeyGen and others, then choose which form of personal data you are going to use and display. Make sure you include a consent form in order to use the name along with the profile details for your personalised videos.
Phase 1 - Pilot
Pick a use case for the most valuable product (MVP), after that, create 2 - 3 different video templates which include greetings along with product highlights and CTA. The second group of videos must be about FAQs and support clicks, having a length of 20 to 40 seconds. You can also create a video that explains “how to track an order and raise a return ticket.”
In the pilot phase, you are also required to perform A/B testing on your AI agent videos and check how your AI-based personalised videos are performing against static CTA. Find the difference between time on page, conversion lift and other crucial stats to see which one performs better in different scenarios.
Phase 2 - Scale
Once you are done with A/B testing and have found the desirable template, you can add more layers to your videos, which can include browsing-based suggestions, post-purchase care, product upsell bundles, and size/fit recommendations.
You can also start using a rules engine or recommender to select products for each user, and based on that, showcase them the AI video which is associated with it. Use an AI algorithm which will auto-detect local and render language, along with the currency and the cultural visuals, which makes the person attentive and engage with the content which is shown to them.
Phase - 3 Optimisation & Ops
Here, you have to find out the gaps which are present in the analytics and the feedback. Also, feed results back to the recommender to get better suggestions. Perform A/B testing on the tonality of the avatar, length of the video, CTA wording and its placement.
Maintain render costs and try ways to balance real-time vs cached rendering to reduce cost. Likewise, keep a list of approved templates, brand voice guide and variable sanitisation to avoid any form of awkward phrasing which could ruin the overall experience of the customer.
Future of AI Video Agents in eCommerce
AI video agents are evolving at a much faster speed than we can imagine; they are moving away from being just a simple chatbot alternative to a full-fledged shopping companion that helps both customers and brands to choose the right product and to increase the engagement numbers, respectively.
In the coming years, these personalised video recommendations will completely revamp how customers discover products, interact with online brands and make up their minds in terms of finalising the product. The AI video agents are currently self-sufficient in terms of keeping one-to-one conversations with customers, which is done by using dynamic scripts which change based on the behaviour of the customer. Furthermore, AI video agents will demonstrate demos, a list of comparisons and styling tips based on the customer’s taste.
In future, customers will be able to actually tap on the items that are present in the video; it will also change colours, font sizes, and include all sorts of different variations in real-time to make the AI video look more appealing to the customer.
There is a push to make live video interactions possible in the next few years. This way, a customer might simply ask the AI video agent, “Provide me with the list of branded shirts under $50 that match up with the trouser which I have in my shopping cart.”
The AI agent will instantly curate a list of branded t-shirts in the form of a video, and it can also showcase how different shirts will pair with the trousers by wearing both the top and the bottom. All of this natural conversational experience will make customers engage with different product pages and stay on the website for a longer duration.
Conclusion
The toughest challenges, like boosting sales and giving users a personalised shopping experience, that eCommerce brands are facing right now will be taken care of by AI video agents. From offering all sorts of product recommendations to customers to delivering human-like guidance to make it easier for users to navigate through your website, AI-driven video experiences are the future of marketing, which every brand needs to utilise to gain a competitive advantage.
Using the interactive product videos will not only enhance digital storefronts, but it will also unlock a complete new frontier of scalability, efficiency and long-term customer loyalty.
If you are not sure which AI video agent to use, then we would recommend you go with Lifeinside.io, as it is one of the easiest and most user-friendly AI video agent creator platforms out there.
The AI avatar provided by this platform looks, sounds and behaves like a normal human being, which helps in building rich, face-to-face interaction that is 10x efficient in comparison to text-based bots. Using Lifeinside.io, you are not investing in the automation of customer experience, you are getting a scalable, personalised and engaging shopping assistant that’s sole purpose is to drive conversion and strengthen customer trust.
Frequnelty Asked Questions
1. What types of businesses can benefit from AI video agents?
The creation of AI video agent platforms like Lifeinside.io was built on versatility; as a result, a wide range of businesses across various industries can benefit from it by using them as personalised customer assistants, product explainers and 24/7 customer support. Wherever there is a transaction between a customer and a business, AI video agents can be implemented to boost sales conversion.
2. How does an AI video agent personalise the shopping experience?
It can understand the customer’s intent to purchase by going through their browsing patterns, the time spent by the customer on different pages, and finding out their search queries. This will allow AI video agents to quickly adjust the recommendations and conversations based on what the customer requires, resulting in creating a personalised shopping experience.
3. Do AI video agents require coding or technical knowledge to set up?
No, you do not require any form of coding and technical knowledge to set up an AI video agent for your brand. Having them is an added bonus, but these two skills are not a necessity.
4. How do AI video agents differ from traditional chatbots?
When your customers are engaging with AI video agents, they are actually seeing a human avatar talking to them in real-time. It is completely different from a traditional chatbot, where you are writing down an issue and getting a reply in the chat itself. With AI video agents, customers won’t feel like they are stranded in the indefinite loop of conversing with a chatbot. Every single information about the product can be explained via an AI video agent in a visually appealing manner.
