Interactive video is a video format that includes elements like polls, quizzes, CTA buttons, and forms that allow the viewer to actively participate in the video’s narrative. Unlike static video formats, which viewers can only watch, interactive video engages your viewers and gives them a personalized experience.
If you’ve ever come across movies like Netflix’s Bandersnatch, or shoppable ads and product videos, you’ve engaged with an interactive video.
So, do these videos work? Let’s make the statistics speak for themselves:
These stats alone underscore the ongoing shift in marketing today, with users looking for experiences and personalization more than just branded video ad copy.
Interactive video has plenty of benefits to offer. Let’s check out a few of them:
Based on your requirements, you can test multiple types of interactive videos. We’ve given you a comprehensive look at the major types:
These interactive videos allow users to browse the products that you’re selling without having to download an app. They can browse, interact, and add their liked products directly to the cart and check out.
This reduces the friction that consumers often face when checking out product ads. You’ll find shoppable videos being used mostly in e-commerce websites.
VR stands for Virtual Reality, and provides the user with a virtual, simulated environment. They often give a 360-degree field of view for the best experience. You can use these interactive videos, but bear in mind that the users will need VR headsets to make use of VR properly.
However, we’d say that they’re best used for Events or Real Estate showings.
This is one of the biggest uses of interactive videos, and gives the viewers the freedom to select and determine the video’s narrative. For example, your video funnel can start with a video about what you’re selling. It can then lead to branching storylines about how the product helps or the brand’s vision.
If you want more visibility online and create awareness about your brand, choose your own adventure videos are a good bet.
Nobody likes to sit for long hours and watch a training video. It’s rarely helpful, and it doesn’t engage the viewers. To take it up a notch, try interactive educational or training videos.
Add interactive and gamified elements, like quizzes, and award the best performers with points or badges after each win. You can also keep track of progress with a leaderboard, and the person with the highest points wins a prize.
The idea behind this is to appeal to your viewers’ or employees’ competitive edge to acquire higher engagement!
If you’re still not convinced about the power of interactive video, check out these case studies below:
Both these campaigns were widely successful and covered by worldwide media organizations. This highlights the importance of interactive video in today’s marketing context—people want experiences, and this is the easiest way to create them!
Life Inside is an interactive video platform that aids you in creating, collecting, and distributing interactive videos for your sales funnel. The platform is lightweight, easy to use, and integrates seamlessly with your tech stack.
Additionally, the platform tracks your videos’ performance through metrics like engagement rates, watch times, and views. This helps you make data-driven decisions to optimize your videos for future campaigns. Lastly, the in-house dedicated team ensures that you get your videos up and running as soon as possible!
To step into a new era of video marketing, sign up for Life Inside today and see how two-way communication skyrockets your brand engagement and conversions!
Interactive video turns your viewers from passive observers to active participants, thereby increasing your engagement and conversions. These videos can also be customized easily, helping you target different audience segments.
Interactive videos can include interactive elements like polls, CTAs, and forms. This reduces the friction that customers face when providing feedback or scouring for more information about the product, service, or brand.
Interactive video has transformed the way we engage with digital content, offering a captivating and personalized experience. With its ability to immerse viewers, enhance learning, and drive brand engagement, interactive video has quickly become a preferred medium for marketers, employer branding teams, recruiters, and content creators. As technology continues to advance, the future of interactive video looks even more promising, opening doors to new creative possibilities and experiences.