Video marketing is a cornerstone of your marketing strategy, allowing you to simplify complex ideas and connect better with your audience. But, your traditional videos can’t be customized or personalized for every demographic. Plus, they lack an engagement factor as audiences have to be mere spectators throughout the video’s duration.
If you’re looking for a solution to these problems, interactive video is the answer. In fact, according to a 2024 market study by Idomoo, 81% of consumers prefer receiving interactive video from brands. Additionally, 87% of audiences have been convinced to purchase a product after watching a video.
These statistics show that while interactive video marketing is still a novel concept, it’s had a significant impact on marketing and sales, and this impact will only continue to increase.
So, in this post, we’ll tell you how you can adopt interactive video marketing to boost your sales and engagement. It’s time to jump ahead of the competition, and we’re here to give you all the deets!
Interactive videos actively involve the viewer in driving the narrative forward, leading to increased immersion and engagement. This is in stark contrast to traditional video, which viewers passively watch.
And if you’re implementing them in your marketing strategies, here’s how they can boost your sales:
Before you start using interactive videos in your marketing efforts, it’s important to understand the different types of interactive videos that you can use. We’ve discussed the major types below:
Clickable Hotspots: These interactive videos have embedded links in clickable areas of the video, allowing consumers to view product information or purchase the product. A major advantage of these hotspots is that the consumer doesn’t have to stop or leave the video to interact and engage with the link.
Branching Scenarios: These are basically interactive videos that provide multiple choices and allow the viewer to choose their narrative path. The biggest benefits of this type of video are that it’s highly personalized, gives a sense of choice to the viewer, and results in better brand connection.
Quizzes and Polls: Incorporating quizzes and polls in your interactive video shows that the brand cares about the opinions of the audience. Not only is this entertaining, but it also helps you understand consumer preference.
Lead Generation Forms: Embedding lead generation forms in your dynamic video content is a surefire way to gather information on new leads. Plus, if done correctly, viewers don’t even have to leave the video when filling in the information. They’re great for collecting data and working on new leads.
Define Your Goal: First things first, understand why you need to create an interactive video. Is it to boost sales? Or do you want to generate leads? Maybe you’d like to promote an event? Defining these goals will help you use the right interactive elements on your video to create the best viewing experience.
Always Keep the Experience Seamless: If your interactive video has plenty of friction in terms of navigation or instructions, it’ll hamper the customer experience. Ensure that your video’s interactive elements blend organically and that you don’t overwhelm your viewers with too many instructions.
Easy Engagement: An interaction is only easy if it’s short and simple. So, keep actionable elements at strategic points, and ensure that these interactions are clear. The users shouldn’t be confused about where to go next or what to do.
Personalization is Key: Do your research and understand your target audience’s preferences. Of course, branching storylines offer a great deal of immersion and personalization.
Track the Metrics: You’ll never understand how your video campaign is truly performing unless you monitor the metrics. Tools like Life Inside allow you to track performance metrics of your videos, such as CTRs, interaction points, conversion rates, etc. Analyze these metrics to optimize and refine your video marketing strategy.
Choose the Right Tool: Not every interactive video tool will meet your requirements. However, popular and reliable platforms like Life Inside are known for their ease of use and seamless integration and can be a great choice for your first interactive video deployment!
You don’t have to dig deep to find case studies where brands using interactive videos have seen success in their marketing efforts.
Life Inside's interactive video platform enables businesses to create, collect, and share videos directly with audiences. The platform also enables users to include clickable features, such as calls to action, lead forms, and sign-up buttons, into videos. These interactive features engage viewers and enhance engagement rates. The platform also aids in driving conversions by guiding customers along their customer journey without the friction of most other video platforms.
In addition, Life Inside automates video collection and distribution, making it easy to build a customer-facing library that can be shared easily across websites and digital channels. This leads to continuous engagement and brand exposure 24/7. Life Inside's analytic features also track viewer behavior giving brands details about what gained viewer engagement. This allows teams to continuously optimize videos for improved video performance.
Life Inside personalizes the video experience and includes interactive product demos, case studies, social proof elements, and constraints to build trust and foster deeper connections; ultimately this drives improved sales and customer retention. The agility of the Life Inside platform provides an interactive video solution for many verticals, including marketing, sales, recruitment, events, real estate and public sector.
That brings us to the end of this post. The information we’ve provided here should help you start with your interactive video marketing journey. Remember that this form of marketing is being rapidly adopted in the industry. If you want to stay ahead of the curve, it might be time to switch.
Fortunately for you, Life Inside’s interactive video solutions handle every video marketing requirement that you have. From collecting videos to automatic deployment across all your channels, we’re here to serve you. Sign up for a free trial today to elevate your brand’s marketing to the next level!
Interactive videos increase engagement and brand awareness, and provide a personalized experience to the viewer. This results in a better brand connection for the viewer, thereby increasing the likelihood of sales.
Shoppable videos incorporate product demos and clickable hotspots (like product info and purchase links) seamlessly to provide a frictionless buying experience to the viewer. In fact, they don’t even have to leave the video to purchase the product!
Some successful examples of interactive video campaigns are Nike, Walmart, IKEA, and Burberry.
Interactive videos can be personalized based on consumer behavior. These videos can have branching narratives that give the customer a choice in how the video unfolds. Apart from this, they can provide all the product information to the user without having them exit the video. All these factors increase the customer’s engagement and satisfaction and can help drive sales!