Bring interactive videos to any channel with shareable link

If you want to change how audiences engage with your brand, you’ll have to change your approach. Static videos no longer cut it for your consumers. They want tailored experiences that highlight the brand’s research in understanding their pain points. 

In fact, 78% of consumers want brands to use videos to communicate with them. Despite this, brands often fall short with one-size-fits-all videos that don’t convert. 

Don’t want to fall into the same trap? It’s time to consider interactive video funnels.

An interactive video has multiple elements that the audience can use to tailor their viewing experience. From polls to quizzes to multiple narratives, interactive videos turn your audience from passive watchers to active participants. 

With an interactive video funnel, you’ll be able to guide the audience through personalized and customized buying journeys for maximum impact.

So, let’s find out how you can implement these funnels to boost your engagement and increase your conversions.

What is a Shareable Video Link?

As a brand that’s trying to reach out to more potential customers, your first priority should be to reduce friction. People don’t want to download apps or log into websites to watch a video, as this not only creates a concern about data privacy, but it’s time-consuming as well. 

So what do you do? Create a shareable video link, of course!

A shareable video link is a URL that redirects the user immediately to the video. They don’t need to download anything or provide their personal details. Just click on the link and watch the video!

Plus, when you pair this shareable video link with an interactive video funnel, it’s a recipe for success. Users can view multiple videos based on their choices, and check out shoppable ads, product demos, and brand videos. This not only boosts engagement and conversions, but you can track the viewer choices and improve further content through data-driven insight.

How to Create and Use a Shareable Video Link?

Shareable video links are easy to create, especially with interactive video software like Life Inside. 

Here are the steps that you need to follow:

1. 1. Create a Life Inside account and log in.
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3. 2. Upload multiple videos that you want to use in the video funnel for sales.
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5. 3. Use Life Inside’s intuitive dashboard to create the video funnel and add your uploaded videos based on the user journey.
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7. 4. Ensure to place your interactive elements, like CTAs, polls, forms, and branching paths, in every video.
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9. 5. Once the funnel has been created, generate a shareable link through the dashboard.
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11. 6. Embed the shareable link wherever required, such as emails, newsletters, landing pages, and social media posts.

Don’t forget to add your UTM parameters to the link! This will help you track and analyze user choices. You can then use this insight to improve your future videos.

Where to Use Shareable Video Links?

So you’ve signed up to an interactive video platform like Life Inside, created your video funnel, and generated a shareable video link.

But where do you place the link? For this, you’ll need to be strategic, as placing a shareable video link in any random platform or space without accounting for user behavior will not provide the desired impact.

To help you, we’ve listed a few situations or places where you can use shareable video links.

• Email Campaigns & Newsletters: Don’t want to send drab or boring emails? Include a shareable link in your email campaign or newsletters. Did you know that including videos in your emails can increase the CTR by 300%? 
  
  
• Pre-Meeting and Follow-ups: Let’s face it - email MOMs aren’t the best way to engage your stakeholders. Instead, include a shareable video link before and after meetings to give more context and personalize your approach. 
  
  
• Customer Onboarding: You want the first interaction with the customer to be seamless. Embed shareable video links that the customer can access easily during onboarding. This can lead to a video funnel that provides personalized guidance on the customer’s goals. That’s how you make a great first impression!
  
  
• Outbound Sales: Still using the trusty old cold email template but not increasing conversions? Change your approach and add a shareable video link to your emails, with video funnels for talking to sales, registering, purchasing, and learning more about your product or services.
  
  
• Events and Brand Awareness: Promote your events with shareable video links that redirect to videos for booking tickets, event information, and highlights of previous years’ events. You can also create links to videos that talk about your brand and its vision. 

Advantages of Interactive Video Software

While interactive video software brings plenty of advantages for your video marketing strategy, let’s discuss how these platforms help in the case of shareable video content.

Personalization & Engagement

Interactive video software allows you to refine your videos by adding interactive elements. These elements can be polls, forms, branching narratives, and more. But how do these help? By increasing engagement and the personalization level, of course!

You can tailor your video funnel with interactive video software, purely based on your target audience segmentation and data. Moreover, since the audience has to interact with the content for more information, it leads to a significant rise in engagement.

Automation & Scalability

Interactive video software like Life Inside provide automation capabilities to guide your user on a journey from acquisition to onboarding, all without losing that human touch. You can create personalized video funnels based on what the user might want, and then ensure that their buying journey is as frictionless as possible.

That’s not all—you can also scale and optimize these funnels based on the video performance. Interactive video software often come with analytics tools that help you get data on watch times, engagement rates, CTRs, and more.

With these data-driven insights, you can tailor future videos for better performance.

Get Started With Interactive Video Funnels

Your marketing game changes significantly when you incorporate interactive video funnels into the daily workflow. They’re easy to create and implement, and you can personalize the videos based on your target audience. This keeps you ahead of the curve and ensures that your audience remains curious and engaged.

• And this is where Life Inside comes in. Our dedicated in-house team collects, creates, and distributes your videos across all your important channels. The platform also integrates with your existing tech stack for a seamless experience.

Want to try it out for yourself? Sign up for Life Inside to know how interactive video funnels can help you shorten the sales cycle and up your video marketing game!

FAQ

• What is an interactive video funnel?

• An interactive video funnel is a series of videos that are linked to each other and accessed by the user based on their preferences. This can include videos with branching requirements, all with one goal in mind—to increase engagement and sales!
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• Can I embed a shareable video link in an email?

• Of course! Shareable video links can be included in emails, newsletters, landing pages, social media posts, and more. They work just like a typical video link, but users don’t need to download an app or log in to watch the video. Instead, the video is hosted on an interactive video software for easy access.
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• Can shareable video links be used for onboarding and training?

• Yes, you can use shareable video links for onboarding and training. Embed the link into the email to the customer, and they can use it to access your video funnel. The funnel can contain multiple videos that cater to different customer requirements.

Let's brainstorm together! 

Do you have insights or creative ideas on how you would use the shareable link or do you want o learn more about the endless possibilities? We'd love to hear from you, brainstorming the many opportunities of shareable link to elevate your sales and marketing efforts together. Book a meeting with us.