Interactive content turns your passive viewers into active decision-makers through engagement elements like CTA, polls, quizzes, and more. This ensures that your content provides two-way sales, marketing, and recruitment communication.
In fact, since 60% of video marketers consider interactive video to be highly effective for outreach, there’s no reason why you shouldn’t try it either!
In this post, we’ll discuss how you can maximize ROI with interactive video content, whether that’s for sales, marketing, or recruitment purposes.
If you’re still stuck on providing product demos through static images or videos, you’re falling behind the competition. Today’s audience expects clarity and control from their product demos, and the best way to provide this is to use interactive video.
Interactive video allows users to check the product’s dimensions, interact with it virtually, and gain more information on it through feature hotspots. Basically, they can get a ‘feel’ of the product without even holding it physically!
This gives them a virtual experience of the product they plan to buy and increases their confidence in purchase decisions.
Plus, you can add feedback interactive buttons to the video. Consumers can use these buttons to add their feedback or ask important product questions. This not only gives THEM clarity, but also helps you personalize the engagement systems in future videos.
These additions significantly shorten the sales cycle and simplify the conversion process for the buyer.
There’s no doubt that video is an essential part of your brand’s overall marketing ecosystem. Did you know that 95% of marketers (Source: Wyzowl) rely on some form of video or the other as part of their marketing strategy?
But if everyone’s using static videos (including you), there’s no reason for your audience to trust you any more than your competitors. After all, just providing more information or relatable memes pushing your product won’t get you too far ahead.
You need to go one step further, and use interactive video!
With interactive video, your consumers get a “choose your own adventure” situation. They can engage with the video based on their needs—either to know more about the brand, the product/service, or to register for more information.
In short, interactive video takes product marketing to the next level, helping you stand apart from your competition and provide your consumers with a novel experience!
If you want to recruit the best talent, you have to showcase candidates WHY you’re the best. And that doesn’t happen through drab and dull job descriptions on your website or platforms like LinkedIn. It happens through standout experiences that highlight the work you’re doing, your amenities, and your work culture—all of which can be shown through interactive video.
You can set up your interactive video for candidates to explore different departments, hear authentic experiences from potential teammates, and know more about the brand’s vision. They can also provide their questions through feedback forms or play quizzes to know how well they fit into the brand’s work culture.
These options, all through interactive videos, provide an excellent experience for candidates to understand your brand. This leads to better brand recall, and elevates your organization’s status in the minds of employees!
Interactive platforms like Life Inside include analytics tools that help you derive data-driven insights to optimize your video campaign performance. After your interactive videos are live through the platform, you can track metrics like:
… and more.
You can then integrate the interactive video platform with your CRM to track conversions as well. Think of CRMs like HubSpot, Zapier, and Salesforce!
Here are a couple of tips to keep in mind when you’re using interactive video:
It’s not enough to just create and share interactive videos—you’ll have to know where and how to place them for the maximum impact.
For example, let’s see the impact of video in Email marketing, according to Snov.io (https://snov.io/blog/email-marketing-statistics/):
Clearly, video has a massive impact on email marketing. If you’re already using email marketing strategies for outreach and conversions, you can combine them with interactive videos, which are already more engaging than static videos!
More examples would be to include these videos on your landing pages and run ads on social media. The point here is that you can combine this powerful video marketing tool with your existing strategies for higher potential ROI!
Life Inside is an interactive video platform that lets you create, collate, and distribute interactive videos. You get an intuitive dashboard and software that integrates seamlessly with your current marketing tech stack. Apart from this, Life Inside offers a dedicated in-house team that helps you set up the platform with immaculate ease.
Through the platform, you can create and integrate interactive videos into your existing marketing strategies to increase your ROI. Last, but not least, Life Inside also comes with analytics tools that help you track engagement metrics and optimize your videos for better performance!
If you want to create content that drives engagement and converts, sign up for Life Inside and experience the benefits of interactive video today!