A Video Widget is a professional, interactive, and customizable video module that can be placed on websites, product pages, or even career portals. It displays engaging video content, but enables viewers to interact with the video in ways that a traditional video player cannot. Viewers can further interact with the video through the clickable hotspots, forms, or other interactive elements within the Video Widget and engage in a deeper experience overall.
Brands can customize the design and experience so, too, using the Video Widget to bring visual language and user engagement to its fullest, all while ensuring the website or Page design remains current and true to form.
The video widget is used by companies to increase metrics like time on site, conversion rates, and customer engagement while being conscientious of privacy and using no cookies or third-party tracker, it is ideal for privacy-first markets, maintaining user trust while delivering personalized video experiences. Life Inside’s video widget is used by companies like Lyko and Exsitec to boost time on site, conversions, and customer engagement, without cookies or third-party tracking.
If incorporated on important digital assets, a video Widget allows brands to grow a passive viewer into an active participant. For example, delivering engaging interactive demos, product tours, or recruitment videos along with transforming passive views into active participants in the customer journey. It grows an evolving digital marketing ecosystem by connecting all three-prong content and data and automation in a cycle of engagement.