GDPR Compliance, particularly regarding interactive video platforms, refers to being compliant with the General Data Protection Regulation facilitated by the European Union, an extensive and comprehensive legal accountability mechanism to ensure the safeguarding of the privacy and security of personal data. GDPR-compliant platforms operate with processes and policies that are clear and provoke trust with regards to the data they're collecting and how they secure personal information from unauthorized processing and sharing.
One of the key features of many GDPR compliant video tools is that they try not to use cookies, or other tracker pixels that collect personal data. Instead, modern platforms typically leverage alternatives, such as a session ID, or a use of local storage to track user interactions with videos that cannot be identified to a person. Because of that the platforms are complying to a Privacy by Design standard, which limits the exposure to regulatory risks with respect to personal data. Life Inside is GDPR-compliant and cookie-free: videos use session IDs/local storage, with all content hosted securely in the EU.
Furthermore, the video content and analytical data is hosted within the European Union in data centres, to ensure data sovereignty as well as being compliant with national data residency legislation. This ensures the data is protected in the EU, under EU laws.
All GDPR procedures require that users can agree to consent to measures, users can be expected to read and understand our privacy policy, and the user can opt out of the not mandatory tracking process. The balance that these platforms offer, with learning and tracking usage in a cookie-free layout, secure hosting, and users that are notified with communication about their privacy use in plain language, is a big deal to companies protecting their brand, but also meeting legal regulatory stipulations for compliance.
When organizations integrate GDPR compliance into the production and distribution of their video workflows, they are upholding acceptable standards with regard to data protection while still providing personalized interactive video experiences. This balance fosters user trust and promotes ethical marketing which helps to protect digital efforts into the future, against changing privacy standards.