Glossary

Customer Success Manager | Role in Interactive Video Platforms

Written by The Life Inside Team | Oct 3, 2025 9:56:13 AM

A Customer Success Manager is a hands-on professional who directly works with clients to implement, improve, and scale the use of interactive video platforms. Part CSM, part cheerleader, a CSM guides clients from onboarding to a sustained long-term strategy to ensure the client achieves a high return on investment and goal success.

CSMs provide a tailored approach individualized to the organization, while offering best practices for the collection of video, deployment of video, global viewership and engagement techniques, and analysis of video results. They troubleshoot for clients, conduct training, then recommend organizational workflow improvements.

By staying closely connected in a client relationship, a CSM can help a team continuously align to changing business goals, while still utilizing the adaptable features of the interactive video platform based on the ever-changing market. A CSM guides adoption and ensures sustained impact from interactive video initiatives.

Life Inside’s Customer Success Managers ensure teams maximize ROI with tailored support and guidance.