Branded Collectors are tailored video submission pages that are meant to showcase a company's unique brand identity, while providing a cohesive professional experience for contributors. Branded collectors are more than generic or off-the-shelf video upload pages. They include reference to the company's logo, colors, messaging and guidelines, ensuring that contributions are consistent visually and tone wise with their wider communications as an organization.
This customization ultimately builds trust and supports a sense of brand authenticity for contributors whether they are employees, customers, partners or event participants. The branded experience becomes consistent and seamless, which allows contributors to feel comfortable resulting in higher volume, higher quality video contributions.
Branded Collectors are designed to scale video collection when used in conjunction with campaigns and teams to automate workflows, while maintaining visual consistency regardless of the submission (who submits, when it is submitted, where it is collected from). Contributors simply record or upload a video on a branded landing page on any device, eliminating technical barriers. Life Inside’s branded collectors ensure consistency and professionalism while scaling video collection across campaigns and teams.
Branded Collectors are a way for organizations to collect authentic and diverse video testimonials, employee stories, and other types of user-generated content in brand and product ambassador videos. From employer branding and recruitment efforts, to product launches and community storytelling, branded collectors continue to support the organization with a systems approach to collecting and aggregating user-generated video. These short videos can subsequently be promoted and distributed on various digital platforms to extend credibility and engagement by leveraging user-based content.
In addition, compliance and security are prioritized. Systems providing branded collectors typically facilitate GDPR-compliant data handling, transparent consent management, and secure storage. This affords organizations, and those contributing, confidence in the legitimate use of submitted videos.
And with branded collectors, organizations save time and money while harnessing the strength of authentic human stories, with emotional resonance, to target their market. In addition to improving brand perception, this tool improves measurable marketing and communication outcomes because it enhances video content pipelines.